News: Nike team up with our old neighbours SEVENSTORE!

This Saturday, Melodic Distraction are delighted to be supporting our old neighbours SEVENSTORE as they celebrate Air Max Day 2022 with Nike.

They have enlisted a team of subjects – DJs, designers, theatre producers, artists, writers and activists – as integral cogs in the machine of a wider conversation. From dissecting the scope of gender identity and sustainability, to uplifting the work of artists of colour and promoting wellness classes, the project is dedicated to the women who designed the sneaker, to the subjects involved, and the communities of supporters, artists, and creatives they wish to inspire. Read more about the campaign here.

This year’s Air Max Day is celebrated through the campaign ‘Give Fresh Air’ – a notion centred around social change and fuelled by community, with the aim of uniting people and creativity.

The Air Max Day Takeover kicks off with an invite-only Fashion Hack Repurpose Workshop, where you can give your wardrobe a new lease of life through learning practical repurpose and upcycling skills. Following this, Girl Gang member and artist/activist Suriya Aisha will be giving a poetry reading ahead of the live panel, which features an array of powerful North West women. First up is Aurelia Magazine, a digital publication made up of three Northern women of colour – founder Kya Buller and writers Shahed Ezaydi and Amelia Ellis. They celebrate first-person stories of women, non-binary people and transgender men. Alongside them, proud collective of artists, activists and academics Girl Gang arrive under Manchester’s post-industrial scape, where experiential events are rooted in creativity. United by their passion for football but frustrated with its representational scope, “Lecturer and Football Fan” Jacqui McAssey is the founder of ‘’GIRLFANS,’ who, along with Entrepreneur and ‘She’s Got Skills’ Co-founder Bhavna Malkani, aim to democratise, highlight, and sustain women and girl’s presence playing and supporting football. 

The night will also feature interactive mural painting with multidisciplinary artist Tasha Whittle and commissions from local artist Sumuyya Khader, which explore the relationship between place and identity. Rounding off the night will be a DJ set from Girls Don’t Sync’s G33, which if her guest shows on MDR are anything to go by, is sure to go off! 

We’re super excited for a night with women who embody all that the Air Max series is – brimming with unabashed personality, driven by implementing change and championing people. Sign up for your free ticket here and join in with the celebrations, 19:00 – 11:00pm – if you want make it IRL, the whole event will be streamed on Sevenstore’s website courtesy of Melodic Distraction.